How to start blog business | Tips for Blogging Business


Tips for #BloggingBusiness

1: Keep Your Topics Nicely Tight
2: Readers Care About The Writing, Not About The Writer
3: Write Almost The Way You Speak
4: Use Plenty Of Evidence To Support Your Case
5: Base Your Topics On The Real Life Of Your Market

Tip #1: Keep Your Topics Nicely Tight

This comes naturally if you sell specific products or services to a very specific target market.

The problem is that many beginner bloggers are beginner business owners, and their markets and offers are not as refined yet as those of more experienced business owners.

They are either at least vertically or both vertically and horizontally positioned.
  • Vertical positioning: Vertical positioning focuses on a specific industry category, represented by a specific NCAIS (North American Industry Classification System) or SIC (Standard Industrial Classification) code in the United States and other similar codes in other countries. E.g. accounting firms.
Horizontal positioning: Horizontal positioning focuses on a certain practice area. E.g. HR consulting.
As a result of being positioned neither vertically nor horizontally, many new bloggers can easily end up writing all over the map, touching on everything from astrology through hydrometallurgy to zoology.

Later they narrow their topics, but they still can be too broad for blog posts, like…
  • A post entitled, “How To Market Your Business Through Social Media” is far too broad. #BloggingBusiness
You clearly state what you write about and for whom.

What we have to know is that every topic has lots of minute details, and the broader your topic is, it’s more likely for your writing to go astray, and the more you will blend into the ocean of competitors.

Tip #2: Readers Care About The Writing, Not About The Writer

Many new bloggers make the mistake of writing too much about themselves in the wrong way.
The right way of writing about yourself is when you share a personal example relevant to your blog post's topic.

For instance, if your topic is all about the horrors of selling door-to-door, and you share a short and pithy personal story of having walked into a brothel by mistake, that can be useful for readers.
But if you write…

Your readers want to learn about the subject matter you promote for your blog while keeping your unique and somewhat personal tone.

As you get more known, you can bring more personality into your writings, but initially, stay close to the theme of your blog.

And even if you don’t talk about yourself directly in the blog post, you can have your personality come across by using certain references and descriptions. For instance, I use references like…
You can also spice up your writing with a few good books, like…
  • Barbara Kipfer: Descriptive Word Finder (High-speed thesaurus)
  • Ann Heinrichs, Dan McGeehan, David Moore: Just Similes And Metaphors
  • Surendra Sahu: Dictionary of Similes, Metaphors & Expressions
They your writing more colorful and enjoyable. #BloggingBusiness
Let’s remember that people want to learn something from your blog posts, but they also want to enjoy the process of learning.

You can put quite a bit of personality into your blog posts without referring to yourself even once.
People get a good sense of who you are and what you’re all about without letting your persona overshadow your writing.

Tip #3: Write Almost The Way You Speak

I say “almost” because most of us can’t write fully the way we speak. For some incredible reason, the subconscious mind realizes that when we’re writing, we’re creating something that’s here to stay and to be read by anyone, and it governs our writing, although, often the wrong way.

This is how, in legalese, “I give you this orange” becomes…
“Know all persons by these present that I hereby give, grant, release, convey, transfer and quitclaim all my right, title, interest, benefit and use whatsoever in, or and concerning this chattel, otherwise known as an orange, or citrus aurantium, together with all the appurtenances thereto of skin, pulp, pip, rind, seeds and juice to have and to hold the said orange, for his own use and behoof, to himself and his heirs, in fee simple forever, free from all liens, encumbrances, easements, limitations, restraints or conditions whatsoever, any and all prior deeds, transfer, or other documents whatsoever, now or anywhere made to the contrary notwithstanding, with full power to bite, cut, suck or otherwise eat the said orange or to give away the same, with or without its skin, pulp, pip, rind, seeds or juice.”
Especially when we write about something that we know really well, we tend to take shortcuts and use the kind of jargon that many of the readers may not understand. Although, the more specific your target readership is, the less you have to worry about jargon.
  • If you write for enforcement people, they all understand what a “perp” is.
  • If you write for military people, they all understand what “Zulu” is.
  • If you write for butchers, they all understand what an “aitchbone” is. (H-shaped rump bone of a cattle)

A high level of formality is normal for new bloggers because many of them still remember their English teachers from the school who probably reprimanded them for using improper words, sentences, and grammatical structures.
Just consider these eight factors that can make your posts too hard to read. Some of them are…
  • Lack of whitespace
  • Lack of headers
  • Reader-unfriendly fonts
  • Never-ending paragraphs
But also note that there is a thin line between being conversational and colloquial. And here I really mean colloquialism as slang.

When you have a specific market you write to, jargon is acceptable because it proves that you are part of that market in some way and are qualified to write about your topic. But slang can degrade your writing.

Tip #4: Use Plenty Of Evidence To Support Your Case

Reuters, CNN, and other mainstream news channels have innate credibility under their age and the size of their readership.

As a new blogger, you don’t have that.

But you still can line up some objective evidence (license, years of industrial experience, diploma, etc.) that can’t be disputed.

Mind you, if you run a blog for motocross enthusiasts, and you’re a 20-year competitive motocross rider with a Ph.D. in mechanical engineering, some people may still doubt your expertise and may even attack you for your opinion. #BloggingBusiness

The good news is that most of them are people suffering from the British mathematician, philosopher, writer, and 1950 Nobel prize winner for Literature, Bertrand Russell put it rather poignantly “The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.”

No, you can’t avoid blog trolls, but for intelligent readers, you can serve up objective evidence from credible sources.

Here at Riverbed, we often use the following resources…
  • Pew Research Center
  • HubSpot Research
  • MarketingSherpa
  • MarketingProfs
So, how to include evidence.

Of course, some people attack you because they enjoy acting out their abused childhoods, but now they can be the abusers. It is not much you can do about them. The best bet is not to respond to their comments, so when they realize no one is willing to jump into the ring and argue with them, they usually vanish like a grey donkey in the thick English fog.

If you refer to a piece of supporting data, but don’t want your readers to click on it and leave your blog, then put it in the post as a footnote.

If you refer to something more sizeable that you want your readers to read, then use a link.
There is one more important consideration. You have to present your evidence so effectively that your readers act on your blog post.

You close every post with a call to action, and your reader must act on that call. And that requires strong evidence. #BloggingBusines

Tip #5: Base Your Topics On The Real Life Of Your Market

Yes, it’s understandable that you want to get your blog underway as quickly as possible, but before you start writing, you may want to check with some members of your target market what they really want to read about.

A British study indicates that we get our best ideas to come to us either under the shower or while commuting to or from work, and a Business Insider article reports that 72% of people get their best ideas under the shower.

But just because we get many seemingly great ideas at odd times of the day, doesn’t mean we should write about every one of them on our blogs. John Cleese, a legendary writer, and actor recommend that people let their ideas bake before using them.

When you get some ideas from potential readers of your blog, you can develop them into blog posts that similar readers with similar interests want to read.

This way you stay faithful to your blog’s overall theme and publish posts that your readers are interested in reading and have a chance to go viral, attracting new readers.

#bloggingbusiness #blog #blogging #makemoneyblogging

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